Since 1964, Priefert equipment has been the choice of the pros. The experts who raise livestock for their livelihood know that nothing outworks, out-handles, or outlasts Priefert. Equipment bearing the Priefert name is crafted to make chores faster, safer, and easier for the cow and the cowboy. Priefert debuted its new bull riding chutes and rough stock panels at the inaugural Chris Shivers Invitational held in early August, 2005 in Baton Rouge, La. That equipment is now the official chutes and panels of the PBR. For more information, visit www.priefert.com.

Big Tex Trailers is home of the largest flatbed utility trailer and industrial equipment trailer manufacturer in the nation. Big Tex Trailers also specializes in gooseneck trailers, offering the highest quality, gooseneck trailers on the market. Big Tex also manufactures and sells truck beds, dump trailers, and horse and stock trailers and is affiliated with dealers and manufacturers across the country. Visit www.bigtextrailers.com.

What started with a fist full of dirt in 1986 has become a cultural phenomenon that has revolutionized the outdoor industry. In just 20 years, Mossy Oak has grown to encompass a wide array of camouflage patterns, licensed products, and related enterprises. The result has been a bond forged with outdoor consumers that is derived not only from the performance and effectiveness of Mossy Oak products, but from the shared philosophies, overall satisfaction, and value they see in the Mossy Oak brand.

Today, Mossy Oak patterns can be found on a multitude of products worldwide. For more information, visit www.mossyoak.com.

To be an official sponsor of the toughest cowboys in the world, you need boots that are every bit as tough. They also have to be comfortable, lightweight, and responsive. Boots designed to withstand PBR caliber punishment or the rigors of a hard day on your feet. For over 50 years, Double-H Boots has proudly served as the brand of choice for America's workers. Today, they are fast becoming the chosen brand of rodeo athletes everywhere. The Pennsylvania-based company constructs everything from western styles to urban/biker boots to stylish lady's fashion clogs and shoes.

In 1947, Wrangler made the original Cowboy Cut jean and after 13 prototypes, the 13MWZ was born, changing the definition of authentic western wear forever. Created by cowboys, for cowboys, Wranglers are specifically designed for riding – bulls, broncs and bikes. Comfort, style and durability underscore Wrangler’s authenticity and its distinctly cowboy design withstands the rigors of the western lifestyle. For more than 50 years Wrangler has been synonymous with western fashion and lifestyle, and today the greatest bull riders and rodeo athletes in the world carry on the legacy.

Jeffrey Scott Fine Magnetic Jewelry is the only therapeutic bracelets manufactured with total commitment to the very finest quality possible. Every bracelet is manufactured to exact specifications of the highest standards. Utilizing a unique combination of the highest quality therapeutic magnetics embedded within superior jewelry designs, magnetic golf bracelets and tennis jewelry, wear your Jeffrey Scott Magnetic bracelet at all times to achieve optimum results.

Since 1998, Jeffrey Scott has designed and manufactured unique and highly desirable fine jewelry with a blend of contemporary styling that appeals equally to men and women of all ages. Highly sought-after, his buckle designs are available and offered exclusively with the PBR® logo embellished on each and every piece. The commission to design a buckle series for the PBR® is an ongoing challenge. One must captivate the fortitude and toughness of the Professional Riders as well as the grace and strength of the bull athletes. In honor of this traditional sport of man vs. beast, each buckle is Hand Crafted with painstaking detail, to last a lifetime. Whether you collect one or several of these cherished pieces, you can wear and display Jeffrey Scott® buckles with pride knowing that you support, enjoy, and represent the most exciting and fastest growing spectator sport of the decade. Go to www.pbrbuckles.com to see and purchase the official PBR buckle.

Lakota Industries builds top-quality archery equipment and custom decorative finishes using water transfer printing technology for bowhunters and target archers. Our mission is to provide the highest-quality products and services that meet customer needs and expectations on time at a fair price. Dick Williamson, co-owner of Lakota Industries, has long worked on the behalf of the Native Americans living on reservations in South Dakota. He saw that while financial assistance was necessary and commendable, the 75% unemployment rate made self-sufficiency unreachable for most Native families. One important goal of Lakota Archery is to grow a manufacturing component that can be migrated to the reservations, providing employment for the people there. Currently, Williamson is working with several reservations looking for the best site to locate the manufacturing facility.

Located in Arp, Texas, Lyles Ropes is family owned and operated. Established in 1977, Lyles Ropes has prided itself in personalized service to customers for over thirty years. Supplying a staggering selection of ropes and strings, Lyles Ropes offers 939 rope and 312 string combinations. Numbers such as these legitimize Lyles Ropes and Strings as being an authentic custom rope manufacturing company, truly living up the slogan, " The place where custom ropes are manufactured." Lyles Ropes has not only the expertise in building quality ropes and strings, but the technology to process both nylon and poly. Lyles specializes in the areas of rope and string construction and fiber processing. Throughout its thirty years of business, Lyles Ropes has manufactured ropes for as many as twenty rope companies. Continuing to sell non-tied bodes to other rope companies, Lyles Ropes remains focused on manufacturing excellent ropes, strings, and fiber.